Go from an idea to a decision and action plan in 4 weeks.

Join the Waitlist

Workbook

Get content, exercises, worksheets, and stories that guide you through the Is This a Thing? process step-by-step.

Community

Join a Discord community where you can get support and feedback from our team and your peers during (and after!) this program.

Workshops

Attend weekly sessions with your cohort over Zoom to keep you accountable and on track over these 4 weeks.

FAQs

  • Anyone with a business idea is welcome! Your idea can be in any industry. It might be an idea that you hope to raise VC funding for or something that you want to make a side hustle.

  • We ask four things of every participant:

    1. You come with a genuinely open mind and willingness to iterate on your idea.

    2. You dedicate at least 4 hours per week to this program

    3. You commit to seeking out and talk to your potential customers and experts as needed.

    4. You contribute ideas, feedback, and support to your peers in the community (we use Discord).

  • No! The Decision Sprints are free to participate in if you are selected.

  • Sign up for our waitlist below! We run cohorts regularly and will get in touch with you the next time a spot opens up.

  • By the end of 4 weeks you will reach a decision about how you’d like to move forward with your idea. You’ll have a “Yes, If” style decision that articulates what would need to be true for you to move forward and what you plan to do about it.

Join the Waitlist.

We set up new cohorts every month and we’ll contact you next time there’s an opening to join.