Serious planning prepares us to be laser targeted in our research and testing.
Here’s what you can expect from our kick off workshops.
Goal Setting
We’re going to dig deep into the metrics you’re hoping to hit with this idea (revenue targets, etc.) as well your personal goals. We’ll turn this information into a scorecard we can all refer back to later.
Assumption Mapping
There’s a reason you think this might be a good idea! We’ll list out all of the assumptions you have and rank them by how critical each is to the success of the idea and how risky they are. We’ll use this to prioritize the research and tests to come.
Testing Plan
We’ll come back to you after the workshop with a research and testing plan that systemically validates your riskiest assumptions and helps you confidently decide if this idea will meet your goals.