User Interviews

We’ll start by defining your target customer and finding the right people to interview who fit that target. We’re experts at facilitating conversations that result in deep insights.

Sample Marketing Materials

We often create sample marketing materials for a hypothetical product or service so that we have something for people to react to and share feedback on.

Landing Page Tests

We can create a simple landing page for a potential offering and launch it in less than a day. We often use this as a tool in user interviews to elicit deeper feedback from users and observe their behavior. We can even build shopping carts with product mock-ups.

Ad Buy Tests

We can run small ad tests on Google or social platforms to measure interest and intent. In combination with a landing page, we can design a test that measures the user funnel from interest all the way through to purchase.

Expert Interviews

We have a deep network of experts across industries to call on thanks to years of leadership in the start-up community and being active in our alumni networks. If we don’t know someone, we’ll figure out how to get to them; consider it our superpower.

Secondary Research

Don’t overlook good, old-fashion research. We’ll pull everything possible from public records, dig into limited-availability databases and niche resources. We’ll fill in the blanks with the inside info from expert interviews.